[Chia sẻ] Du lịch Nhật Bản: Khám phá 3 chiến lược Marketing độc đáo

baovytr said:

Tourism is an economic sector that is of great importance to the development of every country. In Japan, tourism is one of the largest economic sectors of this country. In order to develop and grow tourism, marketing strategies play an irreplaceable role, helping tourism businesses improve their competitiveness and attract tourists from all over the world.

Japan is known for its unique and successful marketing strategies. Businesses in the Japanese tourism industry always focus on investing in marketing strategies to introduce the country's image, tourism products, and tourism support services to potential customers. This article will explore and decode 3 unique marketing strategies of the Japanese tourism industry, helping us better understand the importance of marketing strategies in the development of the tourism industry.

I. Unique features in Japanese tourism marketing strategy​

1. Mascot.​

Mascot, also known as brand mascot, is a symbol or character representing an organization, event, activity or location. Mascots are often used as a marketing tool to introduce and promote products, events or locations to the public. In the tourism industry, tourist destinations often use mascots to create recognition and attract tourists to visit.

Mascots are a feature of Japanese tourism marketing strategy. Mascots are created to represent Japanese tourist destinations, events and tourism products.

The use of mascots has brought many benefits to Japan's tourism industry, such as:

• Creating Brand Recognition: Using mascots helps tourist destinations in Japan create brand recognition easily and quickly. Mascots such as Kumamon, Hikonyan, and Chiitan have become famous icons of Japan and are known to tourists all over the world.
• Enhance customer experience: Mascots are designed with funny and cute shapes, close to all customers. Using mascots in events and tourist destinations in Japan helps enhance customer experience, making them feel happier and closer to the tourist destination.
• Create a difference and attract customers: Mascots can be used to advertise tourism products and services as a representative face of the business, helping the business create its own brand, while attracting customers' attention and creating curiosity.
• Community bonding: The use of mascots also helps to bond the community in Japan. Tourist attractions often use mascots to create a fun and friendly environment, helping customers feel more comfortable and closer to the tourist destination.
• Creating economic efficiency: The use of mascots in the tourism industry in Japan also creates economic efficiency. Mascot-related products such as pens, T-shirts, bags, toys, and drinks are developed and sold in the market, helping to create a source of income for businesses.

2. Provide convenient customer support services.​

Convenient customer support services are an important element in the marketing strategy for the Japanese tourism industry. We have always known the image of Japan with full and convenient services. That is because businesses always focus on providing convenient customer support services, helping tourists easily search for information, make reservations, and pay for travel-related expenses. These services include:

• Multilingual Customer Support: Information on tourist attractions, schedules, prices and conditions of participation are provided in multiple languages, helping customers better understand the services provided and book tours easily.
• Professional tour guide service: Tour guides can help customers better understand the history, culture, and geography of Japan, and can also help customers book tours, find places to visit, and answer customers' questions.
• Airport pick-up and drop-off service: This service helps customers save time and energy in traveling to their accommodation, while reducing the hassle of finding their way and moving around in an unfamiliar place.
• Hotel reservation service: Helps customers book rooms before coming to Japan and reduces risks when arriving at tourist destinations.
• Providing car rental services: Helps customers travel to tourist destinations easily and conveniently. This service is especially useful for tourists who want to freely explore Japan.

3. Encourage customers to share their experiences on social networks.​

Japanese tourism businesses always encourage customers to share their experiences on social networks.
Businesses in the Japanese tourism industry also encourage customers to share their experiences on social networks such as Instagram, Facebook and Twitter. These businesses often use special hashtags to attract customers' attention and create a spread of information about the country and Japanese tourism products on social networks. This is a popular method when building a marketing strategy in today's digital age. This has brought many benefits in promoting the image of Japan. Specifically:

• Increase trust and credibility: Positive stories and beautiful images will help other customers feel more secure when booking a tour to Japan.
• Create more marketing content: Customers sharing their experiences on social media creates a lot of marketing content for the Japanese tourism industry. Stories, images and videos can be used to advertise and introduce other customers to that tourist destination.
• Create sharing and spread information: Social media posts can be shared and spread widely, helping to promote that tourist destination to more potential customers.
• Create interaction and communication: Comments and feedback from other customers also help increase interaction and communication between parties.
• Create diversity and richness: Different experiences and stories from customers will help create diversity and richness for the tourism destination's Marketing content.

II. What have these marketing strategies brought to the Japanese tourism industry?​

Japan's tourism industry is known as one of the fastest growing in the world. The success of this industry comes not only from beautiful and unique tourist destinations, but also from innovative and effective marketing strategies.

Unique marketing strategies have helped the number of international tourists grow significantly. According to the Statistics Bureau of Japan, in 2019, Japan welcomed more than 31 million international tourists, up 2.2% from 2018.

Not only that, these marketing strategies have helped businesses in the Japanese tourism industry increase sales. For example, Kumamon - one of Japan's famous mascots, helped Kumamoto Prefecture increase sales from selling souvenirs to 140 billion yen in 2018.

In addition, unique marketing strategies have helped the Japanese tourism industry to enhance its competitiveness compared to other competitors in the world. For example, Kumamon has helped Kumamoto become a popular tourist destination and increased the brand awareness of this prefecture in the market.

Summary​

Japan is one of the countries with a strongly developed tourism industry and has applied many unique marketing strategies to attract tourists from all over the world.

Japan has made the most of its unique cultural elements to create unique and attractive travel experiences. Japan has also created many convenient customer support services, helping tourists experience travel easily and conveniently. In addition, Japan also uses effective advertising and communication means, from traditional advertising campaigns to social media channels and tourism promotion events.

Creating uniqueness in building marketing strategies has helped Japan's tourism industry grow strongly and become one of the most popular tourist destinations in the world.

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